SkyKick Website

Driving SaaS product registrations and qualified leads

Website Design and Development, Illustration, User Experience, Lead Generation

Overview

Redesigned SkyKick’s Cloud Backup product pages to align with new messaging pillars while showcasing the key features and benefits of the product. Our efforts resulted in an increase in demo bookings and other revenue-generating leads.

Highlights

Established KPIs to measure results and position us to make improvements over time
Analyzed historical analytics to inform user experience and design decisions
Optimized the navigation and flow of content to improve the user journey and increase engagement
Increased leads with enticing downloadable resources and targeted landing pages
Stylized the product screen previews to enhance their visual appeal and improve readability at a glance
Incorporated certifications, testimonials, and other social proof to establish trust with the audience

SkyKick Website product page redesign shown on Desktop and laptop

Website design preview on two laptop screens showing SaaS product features

Product images

SkyKick Cloud Backup product screen preview showing a backup restore of a public folder

SkyKick Cloud Backup product screen showing a team member being covered by backup and a graph of total data under protection

Lead generation

In addition to improving conversion rates on our primary pages, we increased leads by creating targeted landing pages and downloads to provide users with additional incentive.