Logo design showcase

Logos play a major role in brand equity, which is defined as “the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.”

Given the intrinsic value of a logo, even designers can underestimate the potential impact of their work. The end product must strike a balance between beautiful form and intentional function, appealing to the brand’s audiences while working effectively in all its uses and formats for years to come. Most importantly, it needs to be unique to the brand it represents.