Washington Women in Need

Raising record-breaking donations for a non-profit organization

Logo Design, Brand Identity, Website Design and Development, Email Campaigns, Marketing Collateral

Overview

Rebranded a Seattle-based non-profit committed to empowering women to achieve economic stability. This included a completely new logo and visual identity to resonate with their evolving donor base, as well as a website and event campaigns redesigned to increase donations and grantee applications.

Highlights

Developed a logo and brand identity system to resonate with the client’s evolving audiences, guided by our team’s research, user personas, and brand frameworks
Designed and developed an intuitive website that streamlines the experience for donors and grantees while showcasing the positive impact of the organization’s work
Developed event branding and landing pages to increase campaign engagement, raising over $300K in their annual fundraiser campaign
Monitored site analytics and optimized the website for higher donation rates and decreased bounce rates