Work Forward

Driving engagement and lead generation for a top voice in remote work

Logo Design, Brand Identity, Website Design and Development

Overview

The Work Forward is a platform dedicated to reshaping the future of remote and hybrid work. Led by Brian Elliott, an influential voice in the remote work conversation, the site serves as both an educational hub and a business-driven resource, helping professionals and organizations navigate the evolving workplace landscape.

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Highlights

Website Design & Development

The Work Forward website was designed to highlight Brian as a thought leader while driving engagement and lead generation. A clean, modern interface supports a seamless user experience, with a robust resource library featuring intuitive search and filtering functions to help visitors find valuable insights with ease.

Branding & Visual Identity

To establish a strong, authoritative presence, we developed a cohesive visual identity that reflects Brian’s expertise and thought leadership. The design balances professionalism with accessibility, using a refined color palette, typography, and imagery to reinforce credibility and approachability.

Lead Generation & Content Strategy

Brian contributes thought leadership articles across multiple platforms, and the website serves as a central hub to discover his insights. I structured the content strategy to highlight these contributions, making it easy for visitors to find and navigate to external publications. The site also incorporates strategic calls to action and newsletter sign-ups, converting engaged readers into subscribers and leads.