Website Design & Development
Compelling landing pages and websites, optimized for conversions by prioritizing an intuitive and engaging user experience.
I’m here to help business owners establish or improve their online presence by creating compelling, high-performing websites.
I do this by keeping your business goals and the user experience at the center of the process. Your website should convert casual visitors into clients or customers.
Business owners almost never need convincing that they can benefit from having a website. It’s proof of existence in the modern day. It’s even progressed to the point that businesses don’t generally question the need for a responsive website—one that looks great on any device and screen size. However, many of these same businesses—and their designers and developers—fail to implement some of the most crucial aspects of a successful website.
I take my job seriously, and I have a lot of fun doing it!
Common traits of a successful website
A website needs to well-defined goals to accomplish its mission of increasing conversions and revenue. Following a methodical process of design and development will ensure the accomplishment of those goals.
Intuitive, user-friendly experience
Messaging that inspires, motivates, or educates users
Beautiful, relevant, and consistent design
Fast load times
Solid Search Engine Optimization (SEO)
Establishes and reinforces credibility
Positioned for iterative improvements
Website design & development process
Seekfire Creative follows a methodical and thoughtful process for building websites. This serves as a baseline process that will vary by project to meet your specific needs and budget.
1. Planning and research
It’s critical for us to start the project with a strong foundation so that all our decisions support your strategy and the goals for your website.
- Site audits
- Brand strategy
- Site purpose and goals
- Competitors and positioning
2. User experience
Too often bypassed designers, this is a crucial phase of our process. It helps us prioritize your users’ needs in order to increase conversion rates.
- User personas
- Site map
- Features and functionality
- Wireframe layouts
3. Visual design
This is where the website starts to shine with your brand’s personality. It’s important that the visual tone of your site resonates with your audience, while being unique to your brand.
The development phase is when we fully build out the site. We first host it at a temporary domain so that you can access the site for testing before it’s accessible to the rest of the world.
- CMS / framework
5. Search Engine Optimization (SEO)
It’s a major priority of ours to make your website easy to find. It’s not enough to gain traffic by sharing links with your existing audience. You need potential clients and customers to find you through Google and other popular search engines.
- Technical requirements
- Meta titles and descriptions
- Image alternative text
It’s no longer a set it and forget it process. Not only can we gauge areas for improvement through the collection of analytics, we can actually learn more about your customers by reviewing their behavior on the site.
- Analytics map
- Google Analytics with Google Tag Manager
- Google Search Console
In preparing for a successful launch, we run through a pre-launch checklist to ensure everything is ready to go live. This includes activating third-party integrations, and more specific testing on different devices and browsers.
- Device and browser testing
Starting with what we call a soft launch, we push the site live a few days before officially announcing the launch. This gives us time to do final testing before the influx of important traffic. After launch, we train your team to make updates to the website as needed.
- Post launch
We offer various packages to meet the specific needs and budgets of our clients. Price ranges are based on a number of factors including breadth and depth of content, features and functionality, business goals, brand reach, and more.
StreamlinedFull website with limited features, with a streamlined process
ComprehensiveExpansive, feature-rich website following a strategic process.
BasicSimple 1-page site, focused on a single point of conversion
Need a new website but not confident it’s worth the investment? I recognize this is a big investment for some brands. Let’s chat and I’ll even provide a free website audit to help you make a decision. If I discover a redesign wouldn’t be worth your investment, I’ll be transparent in my findings rather than sell you something you don’t need.
Interested in working with me, or curious to hear more about my process?
Let’s chat to see if we’re a good fit. I can also provide additional work samples upon request.